501 Evaluation

501 Evaluation

Although this module has been long and i have often put it to one side, I think that I have really learnt a lot from it, In terms of my time management and organisational skills as well as the actual content of the lectures and seminars. I have really found the Lectures interesting this year and I know I will find my lecture not very helpful when coming to write my dissertation.

When it came to writing my essay I really struggled at the beginning, I began by looking at  subcultures and subcultural theory, this then led me on to looking at graffiti, i wanted to look at the link between graffiti and crime as well as the subcultures which are form often as a result of Gangs and Graffiti. I think if i were to write my essay agin i would focus more on Graffiti and less on Subcultural theory as I have become particular interested in the link between crime and Graffiti. In comparison between my essay last year and my essay this year I think I have been much more focused I'm my area of study, After Visiting Berlin in April I really started to become interested in the history behind the east side gallery and events linking to more current times. I think including Graffiti in my essay really helped me to stay interested and focused on the final outcome of my essay. 

I have overall really enjoyed the Theory and Practice 2 Module, I focused on Graffiti and the discussion as to wether it is a form or art or wether is is a crime and should e punished, i found this very interesting to look at and even managed to use all my own photography in my publication. I really enjoyed Editing my photos and putting them into a layout whited worked well visually. My Publication was designed to go alongside a made up exhibition which would be based in Berlin, I have Focused more on the concept rather than the actually design of the Exhibition, And therefore I Have produced promotion ad extra products for the exhibition. Overall I think the concept works well, but I do think that I could have pushed the concept further. 

When I went to get my publication printed in the digital dungeon, For some reason in deign wouldn't print it the way it was set up, so instead of having a A3 double page spread which would fold down the enter i have to rethink the layout of my publication quickly. I decided that i would have to print my double page speeds on a single sheet of A4 not double sided, Initially this was very frustrating, however when putting the publication togetherI released I could still make it look visually pleasing.

So i added tracing paper with graffiti style patterns and my own Illustrations on the pages with nothing on them, i then sewed the pages together with coloured thread, I wanted this to look like Yarn Bombing, another style of Graffiti in the form or thread or string.  

I have learnt many new skills Through doing this Module, as it is a long module i think i have mange my time much better than i did in 401, attending all the seminars and lectures has given me an inside into academic writing and hopefully has prepared me for the academic writing and research I will be doing next year in preparation for my dissertation. Overall I have really enjoyed this module and the fact i have been working to my own time limits and my own style or working, I do think that if i have been more organised i could of produce more work to a similar standard and pushed my idea further in order to extend the idea of the exhibition further. 

Things I would change…..

I would start researching much earlier, as once i start reading into a subject I nearly always get carrier away and the reading aspect tends to take much  longer than I predict. 

recording where and when I have researched, in terms of referencing I would record everything I read as soon as  I read it.  

I would Make sure i look into a range of different research areas before choosing one, as when it came to writing my essay this time I wanted to change my idea mid essay. 

I would Try to organise my time better, start a brief as soon as i get it rather than putting it of for days then releasing it needs to be done. 

Attendance- 5

Punctuality - 5

Motivation- 4 

Commitment- 4

Quantity of work - 3

Quality of work - 3

Contribution to the group - 3

Brief 2

BRIEF TITLE  Grown your own Veg Project
The Brief To take an already existing company,  and rebrand their logo, and everything  which clients and business partners would come into contact with.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to already existing customers. it should not be to modern hat elderly find it not applicable anymore.
Concept/Proposition Create a modern and exciting look for the company's slightly outdated branding and advertising.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience	Mandatory Requirements
Those who are unreasonably well paid jobs who want to save and plan for the future. Age range from 35 upwards, and those who are planning their wills.	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company. Mock up designs for a website should be produced.
Tone of Voice	Deliverables
Serious, yet still approachable. as the company is a fin ace company people want to be teasured that there money is in save hands and therefore can not be sarcastic or a joke in any way.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Branding of the company through business cards and other printed documents. The idea of Self sufficiency should come through in all designs.

Final Branding For Ainsley Financial

Final Branding for Ainsley Financial

 So below is the final Branding Layout for Ainsley Finance, below there is a id card holder, mug, Cd and Cd case, envelopes, paper which would have financial information and updates on, the case which everything would fit in and a Business card.  These design have now been sent to print and after speaking to the printers on numerous occasions I managed to get them down to the original price i was given. The clients were very pleased with the outcomes and hopefully they will look as good printed as they don on screen. 

The choice was between this layout out and the blue one similar to this but in a square instead of horizontal, The client decided that the colour scheme in this one was much better as it looks more up to date and stylish yet it would still appeal to younger clients. 

Below is the layout which all letter to clients would be sent on, it has the logo clearly at the top right hand corner of the page, along with the telephone numbers, email address and actual address. 

 Here are the envelopes which the information and personal letters and invitations could be sent in, again with email address, phone numbers and address in the top left hand corner. 

The case which all document would be sent/ kept in. Meaning documents can be carried around easily without the worry of dropping them. 

Business cards which would have all information on the other side.  

 Cd and case which could be used to send business partners and potential customers/ existing customers information or financial solutions/ advice on. 

Some extra products which would help to brand the company, a mug which could be given to colleges and customers when in the office discussing business. And a Id tag which could be worn around the neck will the name of the Employer.