Brief City Guide BRIEF 5

The Brief

To Pick a Country of your Choice, Through illustrations rebrand a number of its cities, this should be to promote the country and to make people want to visit the country. This should work as a promotion pack which can be sent out.  

Considerations

Each city must be illustrated and have a brief guide about what to do, where to go, where is good to eat and where to stay. 

Concept/Proposition

The Brief city guide could be handed out to Travel agents or could be placed on connecting flight to or within the country. Through Illustrated Info Graphics This guide should be easy to understand and should be aproachable by People from  different countries who speak all different languages, therefore will have little Text information. 

Background

Target Audience

Thos wanted to experience a country, could be on a budget or not, the guide with have three different budget ranges so will cater for different ages, e.g. student, more experienced travellers or those wanting to spend a little more. 
Could be Aimed at all ages, but specifically those who want to travel round a country to see and experience it. 

Mandatory Requirements

Produce a Logo which Will be placed on all various branding items, 
A small Illustrated Booklet of leaflet which explains different cities within the country, 
A plan for a 5 page Website. 

Tone of Voice
Fun and lighthearted, yet still informative as this gude should make people want to visit the country so should be interesting and visually intriguing.

Deliverables

Serious, yet still approachable. Fun to look at and engaging to those who read. Must be informative.

3 design boards, showing Illustrative style, research and development. 

Mock up website designs showing a simple web layout

Publication showing a rough guide to the city of choice.