Monday, 8 October 2012

10 Designs which sum up my interests



First Image

Who is the client?

She has worked for Boxfresh, doing their designs for TShirts and some packaging, however this particular piece is just a simple doodle from a moleskin notebook, It could well have been edited but it still has a hand rendered feel to it. She has also worked for The Big Issue, and Synergy.

Who is the intended audience?

The audience is broad, However it has more of a feminine feel to it, Many examples go her work have been targeted at children, however she has also worked for GotgotNeed, Helping to Produce Moving animation ,So its audience could be male or female, and any age.  

What is its function?

Its function is to deliver a message through typography, it could be used on other products, in order to promote or advertise something. Or could be used in a more illustrative sense in Publishing. 

What is the budget?

Very cheap budget, Particularly on this Specific piece, as it is simply on paper and it has been done in permeant market or colours pens.   

Where is it from?

The Uk, but her work has a spanish influence to it, she uses a lot of spanish phases and singular words, 

Who is the designer/ Studio? 

Sophie Henson 


Second Image

Who is the client?

Jooze is a fictional company that manufactures fresh fruit juice

Who is the intended audience?

Its target audience is nursery and Primary school children, Or children in general. 

What is its function?


To help promote healthy eating habits from a young age, within schools and nurseries, Packaging is entertaining and intriguing for younger children, it interacts with its audience.   

What is the budget?

The packaging was never produce, as it was work done by a student for a fictional company, it was never mass produce, so budget will be small. 

Where is it from?

Designed and made in Australia

Who is the designer/ Studio?
Yunyeen Yong


Third Image 


http://www.misterrob.co.uk/
Who is the client?
Rob Ryan uses intricate paper cut to produce illustrative design. Rob ryan has worked for clients such as Vogue, Elle and Paul Smith. However he has also illustrated a number of books including, The book of lost things and The world to come. However in the piece of design above, the client could be for a card design company or just not independent work from the artist. Therefore sold for aesthetic reasons.


Who is the intended audience?
The delicate detail yet simple aesthetics suggests that this piece of design is aimed mainly at females. Also the imagery used such as flowers and birds are communicated in a very charming way which could be targeted at either a man or a women for their partner. The typography equally implies messages that are romantic and poetic. The bold red colour also gives the overall design as a graceful look suggesting that women would buy this piece of design on a mug, notebook, card or just to frame.  

What is its function?
The function of this design is dependant on where is applied. 

What is the budget?
Over the years, Rob Ryans designs have become increasingly popular therefore he is able to sell his work a high end price. As a lot of his design, like the one above, is very detailed paper cut. Therefore it would cost quite a lot to laser cut each design. It is also a time consuming process which would increase the budget further. Through research, purchasing a Rob Ryan laser cut could cost anything from £80. 

Where is it from?
Rob Ryan's studio and main shop are based in East London. However the main selling point  is from the online shop http://www.etsy.com/shop/misterrob. As Rob Ryan is based in London, all of his work is created in the Unite Kingdom however his work is sold internationally. The design showed above can be purchased from either of these places on different formats. 

Who is the designer/studio?
Rob Ryan is the designer of this piece of work. Rob is a British artist who has mades a name  for himself with his elaborative papercutting and screenprinting. 



Fourth Image


Venetia Scott — margaret howell s/s 09

Who is the client?
Margaret Howell

Who is the intended audience?
High stature and longevity in the fashion industry, known as being the queen of minimalism, so men and women who know their stuff when it comes to fashion, who have money to spend. Her designs are known for being fundamentally masculine and are chosen by those who already know and love the brand. Margaret Howell doesn't try and compete with the high street, so high cost is to be expected.

"I've never felt the need to express femininity in the archetypal feminine way."

What is it's function?
To promote and advertise Margaret Howell's designs, displaying pieces from her collection. It also has to represent what she is about, and what to expect from her line of clothing. It must express her love for minimalism, androgyny and sharp cuts.

"I think I was filling a gap, making something contemporary and current in very good quality that wasn't over-designed."

What is the budget?
Venetia Scott has built up an extremely impressive portfolio, working for Vogue, i-D, Another Magazine, Dazed & Confused, A.P.C, Margaret Howell and even alongside Marc Jacobs. This mixed with the fact that Margaret Howell has had a strong presence in the fashion industry for nearly four decades, with what would be classed as a high quality brand, would lead to what would be assumed to be quite a high budget. 

Where is it from?
British designer and photographer, both based in London

Who is the designer/studio?
Margaret Howell clothing, Venetia Scott styling and photography

Fifth Image


Who is the client?
Comme des Garcons

Who is the intended audience?
Experimented with an avant-garde audience. Both men and women with a keen interest in the fashion industry, that are wanting to look good at a high price. Comme des Garcons is extremely popular amongst celebrities, including Mary-Kate Olson, Kanye West, Chloe Sevigny and Karl Lagerfeld. 

'The Comme des Garçons retail experience was ahead of its time, encouraging spending through a stage-managed atmosphere that wasn't pretty or luxurious in any traditional sense; the raw floorboards and industrial racks were part of the intellectualised message.'

What is it's function?
Not to just sell the brand, but also to sell the 'image' of the brand itself. It is there to portray the personality and thoughts behind the label. 

 Kawakubo's stance as a champion of dissent: "The majority, is always wrong."

What is the budget?
High end, high cost.

Where is it from?
Comme des Garcons based in both Tokyo and Paris. Total management based in both New York and Paris.

Who is the designer/studio?
Designer Comme des Garcons, studio Ronnie Cooke Newhouse – Stephen Wolstenholme from Total


Sixth Image



Who is the client? 

Warren Ellis (author)



Who is the intended audience? 
Potential readers of 'Gun Machine.' Fans of action crime novels.

What is it's function? 
To promote the book and make people want to buy it. To put across the style of the book in order to attract the correct audience.

What is the budget?
Because Warren Ellis is an author of critical acclaim, this would suggest that the budget for this cover would be slightly higher than a less know writer. Although, book covers are also a mass produced item so the cost would also need to be low enough to print a lot cheaply.

Where is it from? 
New York

Who is the designer/studio?
Oliver Munday


Seventh Image

Who is the client? 
Kaleid, arts and culture magazine


Who is the intended audience? 

Readers of Kaleid


What is it's function? 
To create an appealing design to put across the content.

What is the budget? 
This publication focuses on fashion, arts and culture which are quite high brow topics and would suggest a higher budget than say something like a celebrity gossip magazine. It would also be quite a selected readership so less copies would need to be made, again suggesting a higher price.

Where is it from?
London

Who is the designer/studio? 
Aidan Stonehouse


Eighth Image


Who is the client?
The audience the ones who they are producing work for as they will be the consumers who purchase but the clients don't have anyone to answer to respect to this piece and design it on the basis of personal choice and aesthetics.
Who is the intended audience? 
Home owners/ 'great for both kids and kids at heart.'/owl lovers/people you appreciate handcraft/ people who appreciate vintage/modern print design

What is the function?
To decorate the home interior

What is the budget?
Low budget of recycled paper and non toxic inks

Where is it from?
Online shop/Long Beach, CA studio

Who is the designer/studio?
6. Sass & Peril - Shannon Kennedy & Cesar Fernandez
















Nineth Image 

Who is the client? 
Jane Mayle - clothing company headed by model turned designer
Who is the intended audience?
Young females who are into wearing high end fashion/people with expensive taste/fans of the models

What is the function? 
To label clothing/represent the clothing brand/to increase the quality of the brand/appear high end fashion/form an identity

What is the budget?
Budget appears quite low, not a major famous company and only a few products were created to circulate across the brand including minimal packaging, clothing tags and a flyer. 

Where is it from?
America - New York - Noho

Who is the designer/studio?
David J Weissberg


70 Fields of interest
1. Hand rendered illustration
2. Digital illustration
3. Children's illustration
4. Hand rendered type
5. Digital type
6. Branding - retail
7. Screen print
8. Book covers
9. Publications
10. Editorial - fashion
11. Food and drinks packaging
12. Collage
13. Board design - sport
14. Photo montage
15. Sport equipment branding
16. Fashion advertising
17. Paper craft
18. Pattern design
19. Textile design
20. Magazine layout
21. Album artwork
22. Music promotion
23. Music packaging
24. Interior design
25. Letterpress
16. Embossing
27. Travel books
28. Mixed media
29. Industrial packaging
30. Beer promotion
31. Corporate identity
32. Gift wrap
33. Stationary 
34. Book binding
35. Stamps (ink)
36. Fashion illustration
37. Billboards
38. Advertising
39. Window displays
40. Restaurant interior
41. Restaurant branding
42. Web design
43. Apps
44. Hair and beauty packaging
45. Hair and beauty branding
46. Educational
47. Health care
48. Animation
49. Motion graphics
50. Infographics
51. Photography
52. Installations
53. Instructional manuals
54. Decorative packaging
55. Bakery/confectionary packaging
56. Business cards
57. Exhibitions
58. Invitations
59. Alcohol promotion
60. Card design
61. Wrapping paper
62. Wallpaper design
63. Backdrops and set design
64. Quilling
65. Experimental type
66. Belly bands
67. Posters
68. Music magazines
69. Fashion magazines
70. Independent work







Monday, 1 October 2012

Packaging and branding task

Packaging 
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.


The first packages used the natural materials available at the time: Baskets of reeds, wineskins, wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology. The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler visiting markets in Cairo noted that vegetables, spices and hardware were wrapped in paper for the customers after they were sold.Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century.
Coka Cola 
They first began bottling this giant of colas in 1886 in the backyard of a pharmacist in Atlanta Ga. John Pemberton is the man that brewed this concoction for the first time.

Coke was sold like beer out of a tap until 1894 when the owner began first putting the concoction into bottles. With the creation of the glass bottle the creation of packaging for Coke –Cola first began.



In 1977 Coke finally trademarked the bottle shape and the terms Coke-Cola and Coke. 1977 also saw the invention of 2liter bottles. It was in 1960 that Coke began using cans, until then only cans for drinks were only used in the armed forces.
Since then Coke has played with a variety of packaging concepts to harden their brand. In fact, in a lot of Advertising classes one of the Projects is to design a concept brand of soda.


My own examples of Packaging
Lemon and Ginger tea
From Sainsbury's, I like this packaging as it is colourful and easy to read it also has cute illustrations on the front, showing the ingredients of the tea.

Strawberry, Raspberry and Cranberry Tea from Sainsbury's


Cadbury's chocolate fingers
Cadburys packaging is timeless, the use of colour makes it so easily recognisable, and the imagery shows exactly what it is, its simple but so effective. 


Pandora Bag, 
I like Pandora Packaging, it is simple with its colours and timeless.

This is Fly
Student package advertising local nights and deals, everything comes in this little package.  


Branding
brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.
The oldest generic Brand, which is in continuous use in India, since Vedic period, 9000–10000 years ago is known as 'Chyawanprash'. It is widely used in India and many other countries and is a herbal paste of 45 herbs made for revered Rishi named Chyawan. This brand was developed at Dhosi Hill in North India, on an extinct Volcanic Hill.
The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s.
Although connected with the history of trademarks and including earlier examples which could be deemed "protobrands" (such as the marketing puns of the "Vesuvinum" wine jars found at Pompeii), brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods.Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of "brand" to that of trademark.
Iti 
Bass & Company, the British brewery, claims their red triangle brand was the world's first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain's oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Another example comes from Antiche Fornaci Giorgi in Italy, whose bricks are stamped or carved with the same proto-logo since 1731, as found in Saint Peter's Basilica in Vatican City.


Fast Eddies Barbers shop and Bone Daddy 

My own examples of Branding.
Fruity flyer, advertising fruity fridays at the student union, its bright and really attracts your attention, i like the use of type but the colours and a bit sickly.
 H&M Label

 Deli Menu 
A Menu posted through the door, nicely designed compared to many menus, simple and makes you want to read it.

White stuff
Advertising the White stuff catalog, I chose it as it is different from all the other pieces i chose and especially for its colour pallet. 
 Pandora 

Studio Task 1


Five Reasons I chose this programme:
  • One on one time with tutors, meaning that questions can be asked and answered with a hight standard of understanding.
  • Good facilities, great print rooms and opportunities to mingle with other courses and students, giving the opportunity to learn other skills relating to other areas of practice
  • Good links with industry, great opportunities for work experience, 
  • Heard good things from ex students and current students, about the course and tutors and job opportunities after the degree. 
  • Lots of space in the studio to work, whenever you want, unlike other courses where they had limited space and little tutor time. 
Five things I want to learn:
  • Improve essay writing skills, as my essay really let me down in first year,
  • Improve my skills on software, especially in Indesign and photoshop, enabling me to work in different styles and produce new products
  • How to screen print to a higher standard, broadening my ways of working and audiences to produce work for. 
  • Be more confident when presenting, so that I can pitch an idea to anyone, no matter how high up they are. 
  • Gain more knowledge about the professional environment, so i can become more aware of the way it works and hopefully push myself harder to become a part of it. 
Five Skills I think are my strengths:
  • Design sheets
  • Deadlines.
  • Working under pressure.
  • Punctuality.
  • Drawing 
Five things I want to improve:
  • Time management.
  • Idea generation/design sheets.
  • Layout skills.
  • Essay writing.
  • More experimental work.
Five ways to evaluate my progress:
  • Blog 
  • Tutorials
  • Feedback.
  • Crits.
  • Evaluations.
Five questions I want to find the answer to:
  • How do you write a good essay?
  • How do you organise placements or studio visits?
  • How do I promote myself?
  • Where will I be in the next five years?
  • How do I get my work 'out there'?
Ten questions from the whole group:
  • How did the course gain a good reputation?
  • How can I improve my time management/punctuality?
  • How do I improve essay writing skills?
  • How do we learn web and general software skills?
  • What rates do we charge?
  • Will I make it?
  • How can I evaluate/reflect on my progress?
  • How can I gain more confidence with presenting?
  • What do I want to specialise in?
  • How do I become better informed in what's going on in the industry?
Ten problems from the whole group:
  • Getting overloaded with work and getting behind.
  • Worrying about placements.
  • Being scared about not succeeding.
  • Money for printing.
  • Balancing workload with social life.
  • Being to shy to show our work.
  • Having an idea but not having the software skills to put it in motion.
  • Low/lack of confidence in own skills.
  • Going so stressed you don't enjoy the course as much.
  • Standard of other peoples work being a lot higher, intimidating.
Five things that inspire you:

  1. Experiencing a piece of design which doesn't stick to the usual and can interact with its audience, in the sense that it isn't a poster, flyer or piece of work that would be considered as traditional graphic design. 
  2. Traveling the world, experiencing new cultures, food and ways of life
  3. My Mum, for being able to do a million things a once.
  4. Succeeding in producing a piece of design, using a method which I have never used before. 
  5. Seeing people who graduate, and move somewhere abroad to work, ( Gives me Hope, as i would like to do the same) 
Ten Examples of design that illustrate your fields of interest:

1.Hand rendered Pattern by www.schatzibrown.com.
I really enjoy creating patterns, wether they are hand rendered or Digital, with lots of colour, i hope that i will be able to use this within my work more in the future. 



 2. Digital Pattern by http://www.osborneandlittle.com/ 



3. Collage Design work by http://martensjelle.zxq.net/index.php?/press/in-the-quivering-forest/2/
Something which I have never really done, Its something which has always intimidated me, however I would love to give it a go in a future project, as it always looks so effective. 


 4. Hand rendered type by http://www.behance.net/sophiehenson
I really like the way that this hand renderd type looks, I think its quirky and more interesting that digital type, I would like to produce some throughout my work, in the next year.

5.Interesting Packaging design by Yunyeen Yong, Australia.
I havnt produce much packaging in the past, but it is something which really interests me, this young designer has produce these juice cartons with a sense of humour, however they are still very appealing, and even thought they may not be the most economic cartons they are highly desirable. 


6. Layout By Nicole Adams
Layout is something which i can always get better at, it can be used in many different contexts, and I would like to improve so that I am able to produce my own zones and articles.

7.Typefaces by http://www.hellowman.nl/portfolio/
I want to be able to produce my own typefaces like we did in first year but to a much higher standard. 

8. Illustrations by Judy Kaufman
http://www.etsy.com/shop/Judykaufmann
Throughout the year I will try to improve my illustration skills by experimenting on illustrator more, i would also like to visit some illustration studios throughout the year. 
9. Letter Press by Lizzie Steward
http://myloveforyou.typepad.com/my_love_for_you/2009/03/lizzie-stewart-letter-press-print-at-ts.html
Something which I am looking forward to doing this year, I love the hand rendered look which it gives to a product.  



10. Three dimensional design by Peter Callesen
 http://www.petercallesen.com/index/index2.html 
This way of working really appeals to me, Its so different and intriguing,  I Want to be able to work in this way.