ppp Blog: Packaging and branding task

Packaging
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.

The first packages used the natural materials available at the time: Baskets of reeds, wineskins, wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology. The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler visiting markets in Cairo noted that vegetables, spices and hardware were wrapped in paper for the customers after they were sold.Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century.

Coka Cola
They first began bottling this giant of colas in 1886 in the backyard of a pharmacist in Atlanta Ga. John Pemberton is the man that brewed this concoction for the first time.

Coke was sold like beer out of a tap until 1894 when the owner began first putting the concoction into bottles. With the creation of the glass bottle the creation of packaging for Coke –Cola first began.

In 1977 Coke finally trademarked the bottle shape and the terms Coke-Cola and Coke. 1977 also saw the invention of 2liter bottles. It was in 1960 that Coke began using cans, until then only cans for drinks were only used in the armed forces.

Since then Coke has played with a variety of packaging concepts to harden their brand. In fact, in a lot of Advertising classes one of the Projects is to design a concept brand of soda.

My own examples of Packaging

Lemon and Ginger tea

From Sainsbury's, I like this packaging as it is colourful and easy to read it also has cute illustrations on the front, showing the ingredients of the tea.

Strawberry, Raspberry and Cranberry Tea from Sainsbury's

Cadbury's chocolate fingers

Cadburys packaging is timeless, the use of colour makes it so easily recognisable, and the imagery shows exactly what it is, its simple but so effective.

Pandora Bag,

I like Pandora Packaging, it is simple with its colours and timeless.

This is Fly

Student package advertising local nights and deals, everything comes in this little package.

Branding
A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.

The oldest generic Brand, which is in continuous use in India, since Vedic period, 9000–10000 years ago is known as 'Chyawanprash'. It is widely used in India and many other countries and is a herbal paste of 45 herbs made for revered Rishi named Chyawan. This brand was developed at Dhosi Hill in North India, on an extinct Volcanic Hill.

The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s.

Although connected with the history of trademarks and including earlier examples which could be deemed "protobrands" (such as the marketing puns of the "Vesuvinum" wine jars found at Pompeii), brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods.Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of "brand" to that of trademark.

Iti

Bass & Company, the British brewery, claims their red triangle brand was the world's first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain's oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Another example comes from Antiche Fornaci Giorgi in Italy, whose bricks are stamped or carved with the same proto-logo since 1731, as found in Saint Peter's Basilica in Vatican City.

Fast Eddies Barbers shop and Bone Daddy

My own examples of Branding.

Fruity flyer, advertising fruity fridays at the student union, its bright and really attracts your attention, i like the use of type but the colours and a bit sickly.