I have researched into Jamie oliver's Cook books and recipe layout as well as the products which he sells in his name. The simplicity of his designs make them easy to read and follow, as well as the fact they are very visually pleasing and colourful.
The packaging for his products are always colourful and exciting they make you want to buy them, I really like the simplicity of the type and image. The type used in the recipes and many of his food products, such as his jams and curds, is hand rendered looking and therefore more appealing to many people.
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