Brief City Guide BRIEF 5

The Brief

To Pick a Country of your Choice, Through illustrations rebrand a number of its cities, this should be to promote the country and to make people want to visit the country. This should work as a promotion pack which can be sent out.  

Considerations

Each city must be illustrated and have a brief guide about what to do, where to go, where is good to eat and where to stay. 

Concept/Proposition

The Brief city guide could be handed out to Travel agents or could be placed on connecting flight to or within the country. Through Illustrated Info Graphics This guide should be easy to understand and should be aproachable by People from  different countries who speak all different languages, therefore will have little Text information. 

Background

Target Audience

Thos wanted to experience a country, could be on a budget or not, the guide with have three different budget ranges so will cater for different ages, e.g. student, more experienced travellers or those wanting to spend a little more. 
Could be Aimed at all ages, but specifically those who want to travel round a country to see and experience it. 

Mandatory Requirements

Produce a Logo which Will be placed on all various branding items, 
A small Illustrated Booklet of leaflet which explains different cities within the country, 
A plan for a 5 page Website. 

Tone of Voice
Fun and lighthearted, yet still informative as this gude should make people want to visit the country so should be interesting and visually intriguing.

Deliverables

Serious, yet still approachable. Fun to look at and engaging to those who read. Must be informative.

3 design boards, showing Illustrative style, research and development. 

Mock up website designs showing a simple web layout

Publication showing a rough guide to the city of choice. 

Coffe Branding BRIEF 4

BRIEF TITLE  Fashion Collection
The Brief A new cafe has opened in Manchester, it will be aimed at students, Mainly offers different types of Coffee from all over the world, Brand and ilustrated how the coffee will effect the way the Coffee  shop is laid out and the way the Branding will look. The shop must look sheek yet be aproachable by those on a budget.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to already existing customers. it should not be to modern hat elderly find it not applicable anymore.
Concept/Proposition Create a modern and exciting look for the company's slightly outdated branding and advertising.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience	Mandatory Requirements
	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice The shop must look sheek yet be aproachable by those on a budget.	Deliverables
Serious, yet still approachable. as the company is supporting coffee from areas all around the world.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Rebranding of the company through business cards and other printed documents.

Fashion Collab BRIEF 3

BRIEF TITLE  Fashion Collection
The Brief Work in collaboration to create a collection, which is suitable for both men and women. Design and illustrate the fabric and create a Lookbook which justifies the collection created, as well as other products which brand the look or Brand.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to both sexes. And an fashion conscious group of people. It should be modern yet have a retro undertone.
Concept/Proposition Create a modern and exciting look for the Collaborator. Including a Logo, Fabric design for lining, and other Branding.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience Both Women and Men interested in Fashion, willing to spend a litlle bit more in order to look individual and stylish.	Mandatory Requirements
	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice	Deliverables
Serious, yet still approachable. Should have a retro feel to the look as the collection will be designed with a 1960 theme to it, Should be appropriate to both a Female and Male audience, as this is who the fashion collection will be aimed at.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout

Veg Patch BRIEF 2

BRIEF TITLE  Veg Patch
The Brief To create a set of visuals in order to promote an ongoing Project  in favour of  Growing your own Fruit and Vegetable's in order to be self sufficient.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant. It should be Fun and Look Organic or have a Home/handmade feel to it. Colours should be bright and eye catching.
Concept/Proposition Create a modern and exciting look which will promote self sufficient living and will excite and interest  people into becoming part of the project.
Background
Based in Northumberland, this project will go live in september 2014, The idea is to create interest and desire to build a community which Supports itself by growing fruit and veg, and coming together to support each other. The visuals should be exciting and approachable by all ages and both sexes.
Target Audience	Mandatory Requirements
Those who are will to become part of a small community which comes together to help the environment by being self sufficient. Or those who like to grown their own fruit and veg. Most likely aimed at those with young families, trying to teach  or those who are retired and have time to be part of this project.	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice	Deliverables
Serious, yet still approachable. as the idea need to take off, it needs to have a serious tone to it, whilst it is still supposed to be fun and interactive so needs to also be light hearted.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Branding of the company through business cards and other printed documents.

Homeware Range BRIEF 1

BA (Hons.) GRAPHIC DESIGN	LEVEL 6
Module Code		Outcomes
Module Title   Baby Range		Doc. Code

BRIEF TITLE: Men/ Women Autumn Winter Range
The Brief  To Create a Collection of Prints and homeward designs for A children's Nusery.	Background Look into the The colours and different stages of a babies sigh development up to the age of a year and use this information to create illustrations which would be appropriate to a babies interaction progress.
Considerations The homeward range must be applicable to both baby girls and boys. And should show a wide variety of different products which can be sold as part of the collection.
Target Audience Young parents, who are working to a budget, but who still want to create a colourfull and exciting space for there child to grown in.
	Mandatory Requirements Mock up Interior Illustrations  3 Illustration designs Designs applied to a least 5 different products.
Tone of Voice The products will have to be produced cheaply so in order to make it still apealing the designs will be quicky and aimed at younger parents, who are setting up a new home	Deliverables A collection of Illustrated designs for a Nursery. They should be illustrated o the different designs  can be seen in a manner which shows the whole collection. And mock designs for the layout of the nusery with all the illustrated products inside
	Studio Deadline

This brief should be read in conjunction with the module brief. Please refer to module 

Si Scott Studio Visit

Si Scott Visit

Si Scott came for a studio visit and showed his work to us,  His illustrations are universally know and he has worked world wide, i think he is very inspiring as a designer and from his talk i have learned that i shouldn't do work if i don't engage or morally back it up. As a designer he is very opinionated in what he likes within design and from this he work ha developed. 

Email

si@siscottstudio.com

Asia / South America

CXA
www.creativeexchangeagency.com
steven@cxainc.com
+1 (0) 212 414 4100

Spain

The Mushroom Company
www.mushroom.es info@mushroom.es +34 619 382 054

Berlin research

Here are some photos form when i visited Berlin, I was amazed by the city, and found it very culturally interesting and intriguing, the graffiti and street art as well s the general ethos of the place really made me want to see ore and explore the place. Little pieces of street art such as this one adds a sense of personality to the city. In the cute i would really like to work and live in berlin, as a graphic design or any kind of deigner i think a city like berlin would really help with creativity. 

Another thing which i found fascinating was the Berlin wall, i thought the culture and the history behind this piece of art or graffiti was really interesting and shows another side the Berlin. Overall i think visiting berlin has really helped further my contextual knowledge of design and the design world around me. 

502 Evaluation

End of module self-evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

During this module i feel that i have learnt a lot about the industry od graphic design, we have learnt about the what setting up a studio would be like and difficult it would be, this has helped me relies that when i graduate i would like to work for a studio rather than just for myself, as there is so much to do when being self employed. Lifes a pitch has helped me to think about the kind of people i would like to work with and which area of graphic design i would like to go into, and as i result of this i think my skills have improved.  

What approaches to/methods of design production have you developed and how have they informed your design development process?

I think from doing tasks and sessions with john I have released that there are so many different areas of graph design which I could go into, this has broadened my mind and helped me think about what I would ideally like to be doing in 5 years time. For example when I did my bringing I thought i would be easy, but it was probable the hardest project I have done yet, as I really wanted to communicated what I did within my own practice, but I also wanted to communicate what I liked too. I did really enjoy doing this brief but as john said to everyone I think I will have to redo my branding. 

What strengths can you identify in your work and how have/will you capitalise these?

During this year i have become a lot more confident in my own skill, In first year i really stubbled when doing projects as I felt they were to quick and i couldn't find my own style, however his year through having more time and exploring more processes and ways of working i think i have become more individual in the way I produced design. I also think my presentation skills have greatly improved, even if they are still are not great I feel much more confident and relaxed when presenting tho the class.  

What weaknesses can you identify in your work and how will you address these in the future?

Layout is a huge weakness for me, I find it really difficult to be successful at this, hopefully next year I can practice more and develop my skills. Another weakness which I always struggle with is COP, anything which is contextual I find hard, the lecture I always get fidgety in and can't concentrate, so this makes it very difficult when coming to write my essays, and tasks. 

Attendance- 4      Quantity of work produced- 2

Punctuality- 4         Quality of work produced- 2

Motivation-  3         Contribution to the group- 3

Commitment- 3

Design Studios

Identify 5 Companies or studios which are personally relevant to your work,
Magpie Studios
http://magpie-studio.com/aboutus.php

Andrew Holder

http://andrewholder.net/ 

The Little Things 

http://littlethingsstudio.com/

Work Experience

Durung Easter i worked for a Company called Aisley Finacial, I worked with the design team, and Helped redesign there branding, I produced a website and other branding for them. 

During this process i spoke to printers and other designers. 

Numiko Talk

Numiko is a digital communications agency, who came in to visit our course group to bust some of the myths about web design and what they do. although i didn't really enjoy the Web design module I really enjoyed listening to their talk on Web, they told us about how you don't have to be able to code, which is something which I hated doing anyway but instead it was more important to be able to design a fully functioning navigable website which was easy to understand and easy to get around.  

We solve digital problems for our clients through user research, design and technology across digital platforms. We like working with people who make a difference and we have the pleasure of working with some brilliant clients to help them engage their audiences, from BBC and Channel 4, to the National Lottery Good Causes, NESTA and the NSPCC.

Business Cards Inspiration

Poster Brief

Below is the poster which i produced for the studio brief, the idea was to promote a gallery space, We didn't know what he gallery space was going to be for so we literally just had to promote the idea. It was a competition brief and the top 5 voted by the class won and would get to go on the walls were the space would eventually be. 

Luckily the class voted me into the top 5 and so my work is now on the wall in the space leading up to the time when it is used for other things. 

Branding layout

Here is the branding layout for my own branding, I wanted the design to be able to be applied across a range of products, below I have mocked up, envelopes, cd's, mugs and books. This is what my branding would look like all together. I have also included my Creative CV. 

Creative CV

Here is my creative cv, I wanted it to look visually pleasing, and so I continued on with the same colour scheme and illustrative style which i used throughout the rest of my branding, I have used this bright yellow colour a lot more as i think it makes the layout look a lot more pleasing and exciting.