Coffe Branding BRIEF 4

BRIEF TITLE  Fashion Collection
The Brief A new cafe has opened in Manchester, it will be aimed at students, Mainly offers different types of Coffee from all over the world, Brand and ilustrated how the coffee will effect the way the Coffee  shop is laid out and the way the Branding will look. The shop must look sheek yet be aproachable by those on a budget.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to already existing customers. it should not be to modern hat elderly find it not applicable anymore.
Concept/Proposition Create a modern and exciting look for the company's slightly outdated branding and advertising.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience	Mandatory Requirements
	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice The shop must look sheek yet be aproachable by those on a budget.	Deliverables
Serious, yet still approachable. as the company is supporting coffee from areas all around the world.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Rebranding of the company through business cards and other printed documents.