Veg Patch BRIEF 2

BRIEF TITLE  Veg Patch
The Brief To create a set of visuals in order to promote an ongoing Project  in favour of  Growing your own Fruit and Vegetable's in order to be self sufficient.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant. It should be Fun and Look Organic or have a Home/handmade feel to it. Colours should be bright and eye catching.
Concept/Proposition Create a modern and exciting look which will promote self sufficient living and will excite and interest  people into becoming part of the project.
Background
Based in Northumberland, this project will go live in september 2014, The idea is to create interest and desire to build a community which Supports itself by growing fruit and veg, and coming together to support each other. The visuals should be exciting and approachable by all ages and both sexes.
Target Audience	Mandatory Requirements
Those who are will to become part of a small community which comes together to help the environment by being self sufficient. Or those who like to grown their own fruit and veg. Most likely aimed at those with young families, trying to teach  or those who are retired and have time to be part of this project.	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice	Deliverables
Serious, yet still approachable. as the idea need to take off, it needs to have a serious tone to it, whilst it is still supposed to be fun and interactive so needs to also be light hearted.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Branding of the company through business cards and other printed documents.