Fashion Collab BRIEF 3

BRIEF TITLE  Fashion Collection
The Brief Work in collaboration to create a collection, which is suitable for both men and women. Design and illustrate the fabric and create a Lookbook which justifies the collection created, as well as other products which brand the look or Brand.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to both sexes. And an fashion conscious group of people. It should be modern yet have a retro undertone.
Concept/Proposition Create a modern and exciting look for the Collaborator. Including a Logo, Fabric design for lining, and other Branding.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience Both Women and Men interested in Fashion, willing to spend a litlle bit more in order to look individual and stylish.	Mandatory Requirements
	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice	Deliverables
Serious, yet still approachable. Should have a retro feel to the look as the collection will be designed with a 1960 theme to it, Should be appropriate to both a Female and Male audience, as this is who the fashion collection will be aimed at.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout