Coffe Branding BRIEF 4

BRIEF TITLE  Fashion Collection
The Brief A new cafe has opened in Manchester, it will be aimed at students, Mainly offers different types of Coffee from all over the world, Brand and ilustrated how the coffee will effect the way the Coffee  shop is laid out and the way the Branding will look. The shop must look sheek yet be aproachable by those on a budget.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to already existing customers. it should not be to modern hat elderly find it not applicable anymore.
Concept/Proposition Create a modern and exciting look for the company's slightly outdated branding and advertising.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience	Mandatory Requirements
	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice The shop must look sheek yet be aproachable by those on a budget.	Deliverables
Serious, yet still approachable. as the company is supporting coffee from areas all around the world.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Rebranding of the company through business cards and other printed documents.

Fashion Collab BRIEF 3

BRIEF TITLE  Fashion Collection
The Brief Work in collaboration to create a collection, which is suitable for both men and women. Design and illustrate the fabric and create a Lookbook which justifies the collection created, as well as other products which brand the look or Brand.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant to both sexes. And an fashion conscious group of people. It should be modern yet have a retro undertone.
Concept/Proposition Create a modern and exciting look for the Collaborator. Including a Logo, Fabric design for lining, and other Branding.
Background
Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
Target Audience Both Women and Men interested in Fashion, willing to spend a litlle bit more in order to look individual and stylish.	Mandatory Requirements
	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice	Deliverables
Serious, yet still approachable. Should have a retro feel to the look as the collection will be designed with a 1960 theme to it, Should be appropriate to both a Female and Male audience, as this is who the fashion collection will be aimed at.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout

Veg Patch BRIEF 2

BRIEF TITLE  Veg Patch
The Brief To create a set of visuals in order to promote an ongoing Project  in favour of  Growing your own Fruit and Vegetable's in order to be self sufficient.	Considerations Make sure the Branding to approachable by all audiences and still remains relevant. It should be Fun and Look Organic or have a Home/handmade feel to it. Colours should be bright and eye catching.
Concept/Proposition Create a modern and exciting look which will promote self sufficient living and will excite and interest  people into becoming part of the project.
Background
Based in Northumberland, this project will go live in september 2014, The idea is to create interest and desire to build a community which Supports itself by growing fruit and veg, and coming together to support each other. The visuals should be exciting and approachable by all ages and both sexes.
Target Audience	Mandatory Requirements
Those who are will to become part of a small community which comes together to help the environment by being self sufficient. Or those who like to grown their own fruit and veg. Most likely aimed at those with young families, trying to teach  or those who are retired and have time to be part of this project.	Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.  Design and plan a new Website for the company.
Tone of Voice	Deliverables
Serious, yet still approachable. as the idea need to take off, it needs to have a serious tone to it, whilst it is still supposed to be fun and interactive so needs to also be light hearted.	3 design boards showing the logo and how it will be applied. Mock up website designs showing a simple web layout Branding of the company through business cards and other printed documents.

Homeware Range BRIEF 1

BA (Hons.) GRAPHIC DESIGN	LEVEL 6
Module Code		Outcomes
Module Title   Baby Range		Doc. Code

BRIEF TITLE: Men/ Women Autumn Winter Range
The Brief  To Create a Collection of Prints and homeward designs for A children's Nusery.	Background Look into the The colours and different stages of a babies sigh development up to the age of a year and use this information to create illustrations which would be appropriate to a babies interaction progress.
Considerations The homeward range must be applicable to both baby girls and boys. And should show a wide variety of different products which can be sold as part of the collection.
Target Audience Young parents, who are working to a budget, but who still want to create a colourfull and exciting space for there child to grown in.
	Mandatory Requirements Mock up Interior Illustrations  3 Illustration designs Designs applied to a least 5 different products.
Tone of Voice The products will have to be produced cheaply so in order to make it still apealing the designs will be quicky and aimed at younger parents, who are setting up a new home	Deliverables A collection of Illustrated designs for a Nursery. They should be illustrated o the different designs  can be seen in a manner which shows the whole collection. And mock designs for the layout of the nusery with all the illustrated products inside
	Studio Deadline

This brief should be read in conjunction with the module brief. Please refer to module